System X Designs worked with Terrapin Brewery to understand how they could enhance their marketing initiatives regarding the end-users of their craft beer. Through multiple working sessions we came to understand some goals that they wanting to achieve with the mobile and online marketing efforts, and we talked about some of the options that they could utilize in order to reach those goals.
The ideas that game about during these working sessions were feasible and readily attainable for the marketing team once developed in the app. For instance, one key initiative was to increase the number of tours that people went on inside their facility. To help reach this goal we developed a rewards/loyalty program that would allow users to get a "stamp" in the app each time they went on a tour. After a certain number of tours, they would be receive discounts on merchandise within their retail store. Because the app requires a code that only the employees know and after instituting an 18 hour check-in period (users can't check-in more than once in 18 hours to prevent program abuse), the program really ran itself and was "self-policing" in its implementation.