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Industry Expertise

Who is my target client?

When introducing a new innovative product to your clients, you must begin by asking an important question, "Who needs my product?" or "Who is my target audience?" Providing an accurate answer can be frustrating, especially when the innovation provides a solution to a problem that your target audience might not even know exists. Accurately identifying your target audience and providing an avenue to disseminate the product can be a delicate and a tricky process.

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Scaling Your Capabilities with Technology

More and more companies are taking advantage of evolving technologies to enhance their capabilities in lieu of adding additional headcount. Ranging from investments in superior software solutions that can handle the tasks of numerous employees, technology can act as an efficiency multiplier when properly utilized.

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Controlling the Flow of Information

The method(s) that companies use to make requests of other internal employees or departments can have a significant impact on the amount of time that it takes to fulfill those requests. Many organizations rely on email, phone calls, or texts to generate these requests instead of having a more structured process in place. 

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Online Marketing Essential Toolkit

If you’re a solo business owner, you’ve probably got a lot on your plate.

You are the wearer of many different hats— accountant, financial planner, visionary, designer, marketer… it goes on and on.

Basically, when it’s just you, having some tools to make the marketing aspect a little easier could make a huge difference. After all, there are only so many hours in a day.

So what should a solopreneur like yourself look into? You might be asking yourself, “Where do I even begin?”

Think practical, time-saving, well-vetted resources that make life easier. You shouldn’t have to move mountains every time you need to send an invoice or edit your website.

I’ve gathered a list of some fantastic tools (which I use on a daily basis) that will keep you well organized, seamlessly branded, and at the top of your marketing game.

1. Squarespace For Your Website

Squarespace offers simple, beautiful (and customizable) templates that make building and editing a website so, so easy. You can have a completed website up and running in a few short hours.



Cost: Packages range from $8-24/mo based on the level of services needed.

Features include:

  • Free custom domain
  • Simple drag and drop features
  • E-commerce ready templates (that accept online payments)
  • 24/7 customer service
  • Social integrations
  • Website hosting
  • Mobile responsive templates

Why you need it: You’ll save a ton of money if it’s just a simple website you need—and it will eliminate the headache of having to go through a middleman every time you need changes made. It’s affordable, powerful, and there are lots of resources to help walk you through any questions you may have.

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E-Commerce Options Comparison

With the ever-increasing demand for E-Commerce solutions, there seem to be new options for business owners every day. That presents both options and challenges, as you have to figure out which online solution is right for you. It requires a good bit of research, and at least a strong beginner's understanding of basic industry terms such as bandwidth, SEO, PPC Marketing, disk space, etc. Worse yet, make the wrong decision and you can be locked in a contract with a service provider that isn't right for you and wasting thousands of dollars.


Don't let that scare you. There is also a lot of upsides in this quest. First and foremost, your e-commerce store will be (or at least should be) your best employee. It will work 24/7, 365 days per year. It won't get sick, won't file a lawsuit against you, won't go on strike, and won't mess up its duties! Not to mention that it will cost a fraction of what your other employees will cost you, and it will never require health benefits! With that being said, let's review some of the main options that you have to consider and see if we can save you a ton of money, time, and frustration.

First things first, we have to consider your skill level, time frame, and budget. During this phase we will use the analogy of buying a car. Do you want to own the car, or lease the car? How nice of a car do you want? Can you drive a stick-shift? Do you need a racecar or a more economical solution to just get you from one place to the next? We'll take these questions one at a time.

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